Salesforce .com ha presentato Salesforce for Google AdWords , un servizio fortemente integrato che unisce il dinamismo di Google AdWords con le applicazioni on demand per le aziende di salesforce.com.
Salesforce for Google AdWords rende disponibile per la prima volta un servizio on demand end to end che consente alle aziende di creare, gestire e misurare le campagne di marketing sui motori di ricerca, tutto direttamente da Salesforce.
La forte integrazione fornita da Salesforce for Google AdWords consente agli utenti di avere una visione completa dell’intero ciclo di vita della campagna, the creation and publication of the advertisement, the dynamic control of the results, opportunity management, closing of contracts and the measurement of ROI (return on investment). This incredibly comprehensive view of the process increases the efficiency of search engine marketing campaigns. The
marketing campaigns on search engines are widely recognized as a market segment with considerable growth. As the campaigns are evolving online, becoming more focused and generating better results, many companies are looking for road to link their campaigns carefully to useful contacts and conclusion of agreements.
A recent AMR Research survey among companies targeting consumer users shows that measuring return on investment in marketing is a priority in technology spending. Moreover, according to Search Engine Marketing Professionals Organization ( www.sempo.org ) spending in North America for the marketing campaigns on search engines amounted to 5.75 billion dollars in 2005 and is expected to reach 11 billion dollars by 2010.
Companies are trying to figure out how to spend the best possible advertising campaigns on search engines that allow you to have a real vision of sales. Salesforce for Google AdWords promises to bridge this gap by allowing define how and if their investments in online advertising work . [Source i-dome ]
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