Are you planning a campaign advertising on a blog network? Attention to consider cost and how PageRank determining factors.
according to new research blog advertising fact, to improve the ROI of a campaign, the most important aspect to consider, it seems to be the kind of content on the blog on which to campaign rather than such as the pagerank of each site, which, as an element in itself, does not seem to increase performance, indeed.
"We Found That Google's" Page Rank "and Cost Extremely BAD are indicators of the quality of a campaign. In particular, if one Was to use Google's Page Rank as an indicator of quality, Would you in fact have a worse return on your investment than if you had entirely run your campaign at random .
The best indicator appears to be the genre of content . Defining Blogs by genre could dramatically improve the quality of one's campaign, although there remains further research to be done as to how best to categorize sites ."
Il link al report in PDF lo trovate qui .
